Turn Instagram comments and DMs into customers.
Answer direct messages, reply to comments automatically and let an AI agent handle common questions. Your team manages it all from one shared inbox.
What you can do with Instagram
On Instagram, customers reach you in two ways: private messages (DMs) and public comments on your posts. Sky Free handles both.
Answer DMs in a shared inbox
Every Instagram message lands in one inbox where your team can reply, assign chats and leave notes.
Respond to comments automatically
When someone comments on a post, reel or live video, Sky Free can reply publicly and send them a private message.
Let an AI agent answer DMs
The AI agent answers common questions in DMs and hands the chat to a person when needed.
Automate replies
Build flows with quick-reply buttons, product cards and questions, so customers get answers in seconds.
Schedule posts
Plan and publish Instagram posts from Sky Free.
Keep every lead in one place
People who message or comment become customer records you can label and follow up.
What you can automate
An automation is a set of steps that runs by itself when something happens. You build it on screen, without code.
When
Someone comments "PRICE" on a post or reel
Then
Sky Free replies to the comment publicly and sends the person a private message with your price list.
When
Someone replies to your story
Then
Start a conversation automatically and ask what they are interested in.
When
Someone clicks a link or ad that opens a chat with you
Then
Send a welcome message and ask a question to find out what they need.
When
Someone sends a DM
Then
Let the AI agent answer common questions, or check whether they follow your account before sending a discount.
An AI agent for your DMs
When someone sends you a DM, the AI agent can answer using the information you give it, like prices, products and opening hours. If the question needs a person, it passes the chat to your team.
- Answers common questions in Instagram DMs from your own information
- Works alongside your automations: buttons, questions and product cards
- Hands the chat to a teammate when it cannot help
Example: Someone sends a DM asking about delivery times. The AI agent answers from your delivery policy. When they ask for a custom order, it passes the chat to a teammate.
AI agent
Do you ship to Canada?
From your help pages
Yes, shipping to Canada takes 6 to 9 days.
Built for Instagram
Messages and comments are different things on Instagram, so Sky Free treats them differently.
- Shared inboxAssign to a teammate
maya.styles
Hi, is the linen set in stock?
Yes! Which colour would you like?
Sage green please
Reserved for you. Here is the checkout link.
01
Direct messages
Reply in the shared inbox with text, images, quick-reply buttons and product cards.
- Runs on every postComment contains "PRICE"Reply to the commentSend the price by DMAdd label: Interested
02
Comment automation
Start an automation when someone comments on a post or reel, or during a live video. Choose a specific post or any post, and match certain words.
- Public reply
Reel: Summer collection
Where can I buy this?
Thanks! Check your DMs.
Private reply
Here is the link to the collection.
03
Reply to comments
Reply publicly to a comment, or send a private message to the person who wrote it.
- Keeps your page cleanComment has a banned wordHide the commentAdd a note to the contactTell the team
04
Comment moderation
Use an automation to hide or delete unwanted comments.
- Mention detectedThank-you sent
Story mention
@yourbrand Loved the packaging!
Thank you! May we share your photo?
Of course!
Great, here is a thank-you code.
05
Mentions
See when people mention your account and respond to them.
- Publish and track
Posts scheduled
Comments answered
New chats
Engagement this week
06
Publishing and reports
Schedule posts and check how your account and posts are doing.
Real ways businesses use it
For sales
Turn a "price?" comment into a private chat that ends in an order.
For support
Answer common questions in DMs automatically and pass harder ones to a person.
For marketing
Run giveaways and product launches where a comment starts an automatic reply.
For operations
Route each new conversation to the right teammate and save what customers tell you.
AI and your team, working together
The AI agent handles repeat questions. Your team keeps the conversations that need a person, and can take over any chat at any time.
The AI agent
- Answers common DM questions
- Replies to keyword comments through automation
- Collects details such as name and email
Your team
- Handles custom requests and complaints
- Sees the full chat history and customer details
- Can take over any chat at any time
How to get started
- 1
Create your Sky Free account.
- 2
Connect your Instagram professional account.
- 3
Turn on your first comment automation, for example for the word "PRICE".
- 4
Turn on the AI agent for DMs and invite your teammates.
Common questions
Which Instagram accounts can I connect?
Professional (business or creator) accounts, which is what Instagram requires for messaging and comment tools.
What can automation do with comments?
It can reply to the comment publicly, send the person a private message, or hide or delete the comment. You choose which posts and words start it.
Can I send bulk messages or campaigns on Instagram?
No. Instagram is for replying to people who message or comment on you, so Sky Free does not offer campaigns on Instagram.
Does the AI agent reply to comments?
The AI agent answers DMs. Comments are handled by your automations, where you write the replies.
Start with Instagram
Connect your account and set up your first comment automation in minutes.